PRIMITIVO
Bringing the italian riviera into Sydney’s street food scene.
PRIMITIVO is a Sydney based, Italian-inspired restaurant, pizzeria, bar and caffè.
the inspiration
The branding for an Sydney-based Italian restaurant is inspired by the enchanting allure of the Italian Riviera and its captivating coastal towns. We aimed to craft an identity that would set us apart in Sydney's vibrant culinary scene, drawing on classic Italian aesthetics and typography. Our goal was to create an inviting, bright and sophisticated atmosphere that would resonate with diners seeking an authentic Italian experience. Whether you're joining us at our multi-level establishment or hosting a private event, our branding reflects the elegance and charm of Italy, right here in Sydney.
